Industries / 03

Strategy and technology for professional services.

Law firms, accounting practices, financial advisory, agencies, and small consulting firms. Where time is the inventory, and where the answer to higher revenue is rarely additional headcount alone.

Why this industry

Professional services firms have an unusual relationship with modern technology: the right tools do not merely accelerate the work, they change the ceiling on what a small team can responsibly take on. Thomson Reuters’ 2026 report found that generative AI adoption among small firms and solo practitioners nearly doubled in a single year, from 27% to 53%. The tools are arriving. The question is whether they are integrated into the right workflows with appropriate review and oversight, or introduced as an experiment.

There is a strategic dimension as well. AI compresses billable work. Ten hours becomes two. Firms that do not rethink pricing and positioning alongside implementation will watch revenue shrink alongside the hours. That transition is part of the advisory work.

Where it lands

Where technology materially helps here.

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